Date of submission: 13th February 2006
Background of Ocean Park:
Ocean Park opened in 1977, almost 30 years till now. It’s situated on the southern side of Hong Kong Island with 809,000 square meters large. Mixing of entertainment, education and conservation facilities, it’s one of the popular tourism spots in Hong Kong.
Reasons of Choosing Ocean Park:
First of all, it is a site which is full of our memories. Ocean Park is 29 years old now, it seems growing up with us. Going to Ocean Park with family when we were young has given us so many wonderful memories which are still in our mind. It’s a relaxing and exciting place. It’s not just especially for the tourists, but also for Hong Kong people.
Secondly, it is a site contributing to build and maintain the image of Hong Kong. As one of Ocean Park’s promotions launched in 2000, “Being the leading theme park in Hong Kong, we have responsibility to sustain our effort in improving and enhancing our quality of service, not merely to attract more to our park, but also help to build Hong Kong's image and reputation as a value-for-money destination for visitors to Hong Kong” . Besides making profit and running the business, Ocean Park gives Hong Kong a lot in other ground.
The third reason is that Ocean Park has an important position in the mind of Hong Kong. Recently, in the competition of “My Heart, My Home” , the ocean park has been selected as the most loveable site in Hong Kong.
The fourth reason is that it is the first large scale amusement park mixing with different facilities in Hong Kong. In 2006, Ocean Park is celebrating its approaching 30th anniversary. Ocean Park has been opening in Hong Kong for 30 years. It is a part of Hong Kong History and by the mean time, it’s a proof of time.
Lastly, it is about reflection of Disney. After the opening of Hong Kong Disney, it is important to reflect upon the thing, Ocean Park, we have already had but taken it for granted.
Questions Raised by Ocean Park:
Although Ocean Park has given us many memories, how well do we know about it? What is Ocean Park about?
Facing many problems like deficit, the competition with Disney, Ocean Park is still here. What things make it keep going beside business field?
Since Ocean Park has been representing itself as a park of and for Hong Kong people in recently year but what does it mean actually? How do Hong Kong people agree with that?
Since Disney has opened in 2005, what threats will Disney make to Ocean Park? How Ocean Park is going to position itself?
Reference:
1.Ocean Park Hong Kong, Press release. http://www.oceanpark.com.hk/eng/main/index.asp?pagestr=,61-1-0-0
2.This competition is organized by the Home Affaires Bureau.
3.Ocean Park Hong Kong, Press release on 27 Jan 2006,